Marketing and Communications Officer
Join Dementia Friendly Keighley and help us raise awareness of our services, values and impact throughout the local community.
Key objectives of the post
- The Marketing and Communications Officer will support Dementia Friendly Keighley (DFK) to raise awareness of its services, values and impact across the local community.
- The postholder will help ensure clear, inclusive and engaging communication with people living with dementia, carers, volunteers, partners, funders and the wider public.
- Working closely with the Service Delivery Manager and wider team, the role will contribute to promoting DFK services, activities, campaigns and volunteering opportunities. This will help the charity reach more people and strengthen its presence across Keighley and surrounding areas.
Key responsibilities
Marketing and communications
- Develop and deliver engaging marketing and communications content in line with DFK’s values and Dementia Friendly principles.
- Update promotional materials, leaflets and newsletters, ensuring they are available in the office and to all members of staff.
- Write new publicity and advertising material, including digital content where appropriate.
- Develop banners and posters for events where appropriate.
- Manage and regularly update DFK’s social media platforms, creating content that promotes services, activities, events and awareness campaigns.
- Support the promotion of events, peer-support sessions and community activities through social media, posters, newsletters and other appropriate channels.
- Ensure all communications are inclusive, accessible and appropriate for people affected by dementia.
Monitoring, reporting and administration
- Maintain records of marketing activity, engagement and reach to support reporting to the Board and funders.
- Support the collection of stories, feedback and case studies that demonstrate DFK’s impact.
- Provide general administrative support linked to communications and promotional activity.
- Work collaboratively with colleagues, volunteers and trustees to ensure consistent messaging.
Compliance and organisational responsibilities
Comply with all relevant legal requirements and DFK policies, including:
- Data Protection
- Safeguarding
- Equality and Diversity
- Health and Safety
- Contribute to a positive, inclusive and supportive working environment.
- Undertake any other reasonable duties required to support the effective delivery of DFK services.
- Carry out any other reasonable duties that may be required.
About you
We are looking for a creative, organised and proactive person who enjoys a varied role within a small charity and is motivated to make a positive difference for people affected by dementia in the local community.
| Skills, knowledge, experience and attributes | Essential | Desirable |
|---|---|---|
| Personal or professional understanding of dementia, or a passion for working with people living with dementia | ✓ | |
| Experience of working in the charity or community sector | ✓ | |
| Excellent written and verbal communication and interpersonal skills | ✓ | |
| Excellent organisational and prioritising abilities | ✓ | |
| Experience in a similar role, or a role requiring similar skills, involving a varied workload and an ability to self-organise | ✓ | |
| Ability to work independently and proactively while also demonstrating strong teamwork skills | ✓ | |
| Understanding and practical experience of using a range of social media platforms and preparing press releases | ✓ | |
| Experience of engaging with local media | ✓ | |
| Basic graphic or content-creation skills and experience of platforms such as Canva | ✓ | |
| Experience of website content management | ✓ | |
| Ability to use standard IT packages such as email, Word and Excel to at least a basic level | ✓ | |
| A desire for a varied role within a small organisation where other reasonable tasks may be required to ensure the service is delivered | ✓ | |
| Commitment to Equal Opportunities and DFK’s values | ✓ | |
| Understanding of inclusive and accessible communication | ✓ | |
| Ability to speak other community languages representative of our town | ✓ |
How to apply
Please email your CV and a covering letter explaining how your experience relates to the criteria detailed above.
Send your application to dsmith@dfk.org.uk.
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